How to design a clothing catalog
When you sell clothing, you should have a way to show what you have. That tool you need to have is a catalog. It is your store in paper. So you need to reflect your store identity very accurately.
Use the colors, characters, places, logos, typography and all what your store can be identified. Remember to use high quality photos, and a lot of them.
Fashion is about how you look. Use models to show your clothing. People buy what they like, and when they can see themselves wearing the clothes, you are a step ahead to get new customers.
Keep an image according with your client type: if you sell t-shirts for teenagers, the image of your catalog should have a language they can understand, and even better, they identify as their own. Once you create your catalog, you should spread them in the right places. So if you sell sportwear, go to clubs, schools, parks, gyms, and all those kind of places.
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